NOISE IN THE ATTIC PRODUCTIONS
Where Hip-Hop History Was Made
Noise In The Attic Productions, Inc. was one of Hurby "Luv Bug" Azor's companies. Its name refers to the attic studio where he began producing music in Queens, New York.
Production Company
Noise In The Attic Productions handled recording and production work for Azor's artists.
The company combined recording and production work with Azor's artist development activities.
The Catalog
Azor's production work included these releases:
Salt-N-Pepa
- Hot, Cool & Vicious (1986) - Platinum - featuring the platinum single "Push It" (originally Gold under the pre-1989 1M unit standard; first Platinum-certified hip-hop single)
- A Salt with a Deadly Pepa (1988) - Gold
- Blacks' Magic (1990)
- Contributions to Very Necessary (1993) - 5× Platinum, including the Grammy-winning "None of Your Business"
Kid 'n Play
- 2 Hype (1988) - Gold
- Funhouse (1990) - Gold
- Face the Nation (1991)
Other Artists
- Dana Dane - Dana Dane with Fame (1987) - Gold
- Sweet Tee - "On the Smooth Tip" and other productions
- Kwamé - Kwamé the Boy Genius: Featuring a New Beginning (1989)
- Antoinette - Various productions
Business Activities
The company brought several activities together:
- Retain ownership of master recordings
- Control artist development and career trajectory
- Maintain creative consistency across audio and visual media
- Develop multiple revenue streams
- Build a recognizable brand (Idol Makers) that transcended individual artists
Production, management, and media work operated alongside one another under the Idol Makers name.
The company took its name from the Queens attic where Azor began producing music.